---
title: Program - Coalition for Better Ads
description: Program - Coalition for Better Ads
image: https://www.betterads.org/hubfs/cba-logo-soc.jpg
---
[For consumers](https://www.betterads.org/seal)
[](https://www.betterads.org/)
[](https://www.betterads.org/)
# Program
## Better Ads Experience Program
Welcome to the Better Ads Experience Program. This Program has been created by the Coalition for Better Ads to support its mission to improve the online advertising experience for consumers and promote adoption of the Better Ads Standards.
The Program, based on a [framework](https://www.betterads.org/hubfs/Better_Ads_August2018/PDF/Framework%20for%20a%20Better%20Ads%20Experience%20Program%20(October%202018).pdf) developed by the Coalition, allows a voluntarily participating Web publishers and ad experience vendors to declare their compliance with the current Better Ads Standards. The registration process allows the Coalition for Better Ads to collect the information needed to enroll and validate each company and its domains or ad experience portfolio with the Program.
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- ✓ **Simple** registration process
- ✓ **Inclusion** in the Program’s [Register](https://www.betterads.org/registry) of active participants
- ✓ **Ability** to publicize in the marketplace your company’s participation in the Program adherence to the Better Ads Standards.
- ✓ **Access** to the Program’s independent [dispute resolution mechanism](https://www.betterads.org/dispute-resolution/) to help resolve disputes over assessment of compliance with the Standards, when available
- ✓ **Access** to the Program’s remediation resources for any issue of noncompliance with the Standards arising from assessment by an implementation entity accredited by the Program
To complete this registration process, you will need to provide corporate contact information and domains for the Register, as well as agree to the Program’s terms (through the Participation Agreement), and attest to compliance with the Standards. Fees vary based on program and company size.
[](https://cta-redirect.hubspot.com/cta/redirect/4231068/a7ffd8fb-c7ab-4c4a-b82b-6ed656af2e39)
##### Contact Coalition for Better Ads
To get in touch, please [contact us](https://www.betterads.org/contact/).
##### About Coalition for Better Ads
Learn more [about us](https://www.betterads.org/about/).
Read our [privacy policy](https://www.betterads.org/privacy/).
View our [sitemap](https://www.betterads.org/sitemap/).
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