Das sind die nervigsten Werbeformate für Desktop und Mobile

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, präsentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verbände zur “Coalition for Better Ads” zusammen. Zum Verbund gehören Vermarkter wie…

P&G-backed group targets annoying ads

The Coalition for Better Ads, which was founded last year by Procter & Gamble Co. and other major players in the industry, today recommended standards aimed at curbing pop-ups and other forms of internet advertising that annoy people using desktop or mobile computers. The Cincinnati-based maker of products such as Pampers diapers (NYSE: PG) is…

Les formats publicitaires les plus intrusifs selon – Coalition for better ads

La Coalition for Better Ads, association mondiale fondée par les grandes associations (IAB Europe et Etats-Unis, American Association of Advertising Agencies) et les grands acteurs de l’industrie digitale (Google, Facebook), publie ses standards de publicité digitale. Quels formats sont considérés comme les plus intrusifs sur desktop et mobile par les internautes? Six mois après sa…

Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive…