---
title: Home - Coalition for Better Ads
description: Home - Coalition for Better Ads
image: https://www.betterads.org/hubfs/cba-logo-soc.jpg
---
[For consumers](https://www.betterads.org/seal)
[](https://www.betterads.org/)
[](https://www.betterads.org/)
# [Making Online Ads Better for Everyone ](https://www.betterads.org/about/)
# [Coalition to Adopt Better Ads Standards Worldwide](https://www.betterads.org/press-releases/coalition-for-better-ads-to-adopt-better-ads-standards-worldwide-to-improve-consumer-experience-online)
[ ](https://getadmiral.com/)
[ ](https://www.aaaa.org/)
[ ](https://www.ana.net/)
[ ](http://www.bvdw.org/)
[ ](https://www.criteo.com/)
[ ](https://www.digitalturbine.com/brands-agencies/)
[ ](https://www.google.com/about/)
[ ](https://www.groupm.com/)
[ ](http://www.gumgum.com/)
[ ](http://www.iab.com/)
[ ](http://www.iabeurope.eu/)
[ ](https://iabtechlab.com/)
[ ](http://www.iabuk.com/)
[ ](https://kargo.com/)
[ ](https://www.mediavine.com/)
[ ](http://About.meta.com/)
[ ](https://www.networkadvertising.org/)
[ ](https://ogury.com/)
[ ](https://www.omnicommediagroup.com/)
[ ](https://www.betterads.org/www.opera.com)
[ ](http://us.pg.com/)
[ ](http://www.publicisgroupe.com/en)
[ ](http://teads.tv/)
[ ](https://www.undertone.com/)
[ ](https://www.unilever.com/)
[ ](http://www.wfanet.org/en)
[ ](https://www.wunderkind.co/how-it-works/advertising-solutions-for-advertisers-and-publishers/)
Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.
Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition for Better Ads has leveraged consumer insights and cross-industry expertise to develop and implement new global standards, the Better Ad Standards, for online advertising that address consumer expectations.
## Research
## Better Ads Standards
## News
##### Founding Organizations
- [ ](https://www.aaaa.org/)
- [ ](https://www.ana.net/)
- [ ](https://bbbprograms.org/)
- [ ](https://www.iab.com/)
- [ ](https://thenai.org/)
##### Contact Coalition for Better Ads
To get in touch, please [contact us](https://www.betterads.org/contact/).
##### About Coalition for Better Ads
Learn more [about us](https://www.betterads.org/about/).
Read our [privacy policy](https://www.betterads.org/privacy/).
View our [sitemap](https://www.betterads.org/sitemap/).
 [](https://ssl.comodo.com/)
© 2022 Coalition for Better Ads. All rights reserved.