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Microsoft’s Edge and NAVER Corporation’s Whale have joined the Coalition for Better Ads program as Browser Partners and will promote compliance with the Better Ads Standards

Microsoft’s Edge and Naver Corporation’s Whale have joined the Coalition for Better Ads program as Browser Partners and will promote compliance with the Better Ads Standards.The Coalition expanded the Standards for desktop and mobile web to all countries and regions worldwide, effective 9 May, 2019. The Coalition’s Better Ads Experience Program certifies web publishers that agree not to use...

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Coalition for Better Ads to expand Better Ads Standards worldwide

The Coalition for Better Ads will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

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CBA to adopt Better Ads Standards worldwide for improved consumer experience online

Nearly 70K consumers agree most annoying ads are similar across countries and regions

The Coalition for Better Ads (CBA) has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

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Digital advertising to follow new rules in Latin America

Padrões da Coalition for Better Ads, que tem como objetivo melhor a experiência dos consumidores, passa a ser adotada em países como Brasil, Chile e Argentina

O Coalition for Better Ads (CBA), convenção anual que se propõe a melhorar a qualidade da publicidade digital, anunciou na quarta-feira, 9, a expansão de seus padrões de anúncios para a América Latina, além de Ásia e Pacífico. Eles já...

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Coalition for Better Ads becomes truly global

Today, the Coalition for Better Ads (CBA) announced that the scope of the  Better Ads Standards  for desktop and mobile web would be extended to all countries and regions of the world. Up to now, the program had focused on Europe and Northern America. The decision to make the Standards global results from extensive research involving more than 66,000 consumers and showing that consumers’...
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Better advertising online - global standards now

Coalition for Better Ads on julkaissut globaalit ohjeet paremman verkkomainonnan tekemiseen

Adblockerit eli mainosten esto-ohjelmat löytyvät yhä useamman kuluttajan koneelta. Pääasiallisena syynä ilmiöön ovat kuluttajia verkossa ja mobiilikäytössä ärsyttävät mainosmuodot. Yleistyvä mainosten esto kostautuu lopulta myös tavallisille verkon käyttäjille, koska mainonnalla rahoitetaan mm. isojen,...

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Advertising Coalition Extends Standards for Better Mobile and Desktop Ads Globally

The Coalition for Better Ads – which includes members such as Google, Facebook, Unilever, P&G, and the IAB – is expanding its mobile and desktop advertising standards to all countries and regions around the world.

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Google will bar ads that hinder navigation from July

Google vai barrar anúncios que atrapalham navegação a partir de julho

O navegador Chrome, do Google, vai bloquear, a partir de 9 de julho, formatos de anúncios que atrapalham a navegação do internauta no Brasil e em outras partes do mundo.

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Coalition For Better Ads Aims To Roll Out Standards Worldwide

The industry group Coalition for Better Ads, which aims to stem ad blocking by pushing companies to avoid formats that are considered problematic, plans to expand its initiative worldwide.

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Coalition for Better Ads now filters “annoying” online advertising worldwide

Coalition for Better Ads filtert "störende" Onlinewerbung nun weltweit

Die digitale Werbeformat-Konvention "Coalition for Better Ads" will ab Mai weltweit wirken. Bisher gelten die Standards, dominiert von Google und globalen Werbekunden, nur in Europa und Nordamerika. Mit der Ausdehnung auch nach Südamerika und Asien dürften zugleich regionale Zusatzvereinbarungen wichtiger werden.

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