News - Coalition for Better Ads

Coalition for Better Ads Publishes New Standards

Written by Sample HubSpot User | Mar 24, 2017 11:29:00 AM

The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them…