---
title: Did The IAB UK Just Save Advertising — From Itself?
description: Did The IAB UK Just Save Advertising — From Itself?
---

[News - Coalition for Better Ads ](https://www.betterads.org/betterads/news)

# [Did The IAB UK Just Save Advertising — From Itself?](https://www.betterads.org/betterads/news/did-the-iab-uk-just-save-advertising-from-itself)

 Written by [Sample HubSpot User](https://www.betterads.org/betterads/news/author/sample-hubspot-user) | Oct 18, 2017 11:14:00 AM

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK. Just a day after its figures, with PwC, showed that the humble…

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