---
title: "Study: 6 desktop, 12 mobile web ad experiences should be retired"
description: "Study: 6 desktop, 12 mobile web ad experiences should be retired"
---

[News - Coalition for Better Ads ](https://www.betterads.org/betterads/news)

# [Study: 6 desktop, 12 mobile web ad experiences should be retired](https://www.betterads.org/betterads/news/study-6-desktop-12-mobile-web-ad-experiences-should-be-retired)

 Written by [Sample HubSpot User](https://www.betterads.org/betterads/news/author/sample-hubspot-user) | Mar 23, 2017 1:00:00 PM

Dive Brief: The Coalition for Better Ads asked more than 25,000 consumers to rank 104 ad experiences so it could identify user experience factors that are most highly correlated with the propensity to adopt ad blocking tech, per a press release. The results show six desktop and 12 mobile ad experiences that fall beneath the…

[View full post](https://www.betterads.org/betterads/news/study-6-desktop-12-mobile-web-ad-experiences-should-be-retired)

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