---
title: "Ad Experience: Desktop Ad Density Higher than 30% with Sticky Video Ad - Coalition for Better Ads"
description: "Ad Experience: Desktop Ad Density Higher than 30% with Sticky Video Ad - Coalition for Better Ads"
image: https://www.betterads.org/hubfs/standards/thumbnails/Thumbnail%20-%20Ad%20Density%2030_%20+%20Sticky%20Video.png
---

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**Better Ads Standards** / Desktop Web

![Desktop - Ad Density 30_ + Sticky Video](https://www.betterads.org/hubfs/standards/animated/Desktop%20-%20Ad%20Density%2030_%20+%20Sticky%20Video.gif)

# Ad Experience: Ad Density higher than 30% When Combined with a Sticky Video Ad

Ads that take up more than 30% of the vertical height of a page when combined with a sticky video ad. Ad density is determined by summing the heights of all ads within the main content portion of a mobile page, then dividing by the total height of the main content portion of the page. For the purposes of this ad experience definition:

- Sticky video ads include: dismissible and non-dismissible sticky video ad experiences
- Ad density is measured against the main content portion of the page, not the viewport. Ads in the siderails of the main content are included in the calculation.
- The main content portion of the page excludes headers, footers and site navigation including related articles
- Ads below the main content portion of the page are not included in the density calculation.
- All ad formats count toward ad density, including “sticky” ads and inline ads. The height of each “sticky” ad is counted once for the purposes of this calculation)
- Video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself are not included in the measurement

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