---
title: "Ad Experience: Auto-playing Video Ads with Sound [Desktop] - Coalition for Better Ads"
description: "Ad Experience: Auto-playing Video Ads with Sound [Desktop] - Coalition for Better Ads"
---

[For consumers](https://www.betterads.org/seal)

[![Coalition for Better Ads](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/logo.png)](https://www.betterads.org/)

<https://www.facebook.com/CoalitionforBetterAds/> <https://twitter.com/ForBetterAds>

[![Coalition for Better Ads](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/logo.png)](https://www.betterads.org/)

<https://www.facebook.com/CoalitionforBetterAds/> <https://twitter.com/ForBetterAds>

**Better Ads Standards** / Desktop Web

![Auto-playing Video Ads with Sound](https://www.betterads.org/hubfs/Copy-of-3_Video-Desktop.gif)

# Ad Experience: Auto-playing Video Ads with Sound

Auto-playing video ads play sound without any user interaction.

These experiences are especially disruptive to users, as they catch the readers off guard, and often compel them to quickly close the window or tab in order to stop the sound. Ads that require a click to activate sound did not fall beneath the Better Ads Standard.

The Better Ads Methodology has not yet tested video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself.

**Included ad experiences tested:** Auto-playing in-line video with sound

##### Contact Coalition for Better Ads

To get in touch, please [contact us](https://www.betterads.org/contact/).

<https://www.facebook.com/CoalitionforBetterAds/> <https://twitter.com/ForBetterAds>

##### About Coalition for Better Ads

Learn more [about us](https://www.betterads.org/about/).

Read our [privacy policy](https://www.betterads.org/privacy/).

View our [sitemap](https://www.betterads.org/sitemap/).

![Coalition for Better Ads](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/footer-logo.png) [![SSL Certificate](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/secure.png)](https://ssl.comodo.com/)

© 2022 Coalition for Better Ads. All rights reserved.