---
title: "Ad Experience: Video interstitials when opening an app - Mobile App"
description: "Ad Experience: Video interstitials when opening an app - Mobile App"
---

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**Better Ads Standards** / Mobile App

![Interruptive_App_Open](https://www.betterads.org/hubfs/Interruptive_App_Open.gif)

# Ad Experience: Video interstitials when opening an app

A video interstitial when opening an app is a video ad that appears after the app icon is selected but before the splash screen.

Static interstitials that appear after the app icon is selected but before the splash screen did not fall beneath the Better Ads Standard for Mobile Apps.

Included ad experiences tested: Full screen interstitial 30s video ad that appears after the app icon is selected and before the splash screen. Skippable.

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