Initial Better Ads Standards / Mobile Web

 

Ad Experience: Large Sticky Ads

Large Sticky Ads stick to a side of a mobile page, regardless of a user’s efforts to scroll. As the user browses the page, this static, immobile sticky ad takes up more than 30% of the screen’s real estate.

A Large Sticky Ad has an impeding effect by continuing to obstruct a portion of the mobile page view regardless of where the user moves on the page. A Large Sticky Ad’s positioning disrupts and obscures a page’s main content — unavoidably leading to a negative user experience.

Included ad experiences tested: Large sticky ad on the bottom