JustPremium joins Coalition for Better Ads

At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers. Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments..…

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Microsoft Joins Coalition For Better Ads

Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease consumer frustration. “At Microsoft, we believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers,” Rik…

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Coalition for Better Ads releases guidelines to improve advtg standards

The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000…

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Parempia verkkomainoksia – Coalition for Better Ads

Coalition for Better Ads loi standardit paremmalle verkkomainonnalle Mainonta rahoittaa mediaa ja monenlaista sisältöä kokonaan tai osittain. Verkkomainonta mahdollistaa myös sosiaalisen median palveluja. Kuluttajat ovat kuitenkin usein turhautuneita verkkomainoksiin, jotka häiritsevät heidän käyttökokemustaan – keskeyttävät tai hidastavat selailua. Myös mainonnanesto-ohjelmien käyttö lisääntyy. Coalition for Better Ads, useiden alan järjestöjen ja yritysten yhteinen kansainvälinen hanke, loi…

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L’IAB France soutient les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente

Dévoilés le 21 mars (voir archive), les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente sont soutenues par l’IAB France. «Cette démarche est particulièrement pertinente dans la mesure où c’est la première fois que des recommandations ne sont pas uniquement issues de réflexions de l’industrie, mais élaborées sur des tests approfondis…

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Coalition for Better Ads Publishes New Standards

The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them…

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