Das sind die nervigsten Werbeformate für Desktop und Mobile

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, präsentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verbände zur “Coalition for Better Ads” zusammen. Zum Verbund gehören Vermarkter wie…

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IAB Australia joins international Coalition for Better Ads

The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to create local guidelines for online advertising. The international group, which launched last September, brings together trade bodies, publishers, technology companies, advertising and media agencies, and consumer brands such as Unilever and Procter &…

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Les formats publicitaires les plus intrusifs selon – Coalition for better ads

La Coalition for Better Ads, association mondiale fondée par les grandes associations (IAB Europe et Etats-Unis, American Association of Advertising Agencies) et les grands acteurs de l’industrie digitale (Google, Facebook), publie ses standards de publicité digitale. Quels formats sont considérés comme les plus intrusifs sur desktop et mobile par les internautes? Six mois après sa…

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Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs

The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable content, services and applications at little or no cost to consumers.  However, much of this growth has taken place without enough attention to user experience. Consumers have become increasingly frustrated with…

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Is adblocking becoming the new norm?

The latest IAB UK adblocking Consumer Usage and Attitudes Report shows approximately one fifth of online adults are actively using adblocking software in the UK. Whilst desktop and laptop adoption rates hold steady, the PageFair AdBlocking Goes Mobile Report indicates the next challenge will come from mobile web and in app adblocking. The assumption that adblocking is…

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The Ad-Blocking Iceberg Is Coming

In this guest post, Digital Amplification & Trading Director for Ikon Communications, Dru Nho, puts his heart on his sleeve about the ongoing issue of ad-blocking, talks about why “online ads suck” and what this means for advertisers moving forward What’s the news? Ad-Blocking. That’s the news. I get it. You don’t care. Viewability is hot right…

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