News

Focus su un tema caldo dell’advertising digitale nella seconda tavola rotonda della giornata conclusiva di Programmatic Day(s). A parlare delle nuove guidelines in termini di “annunci pubblicitari accettabili” definite dalla Coalition for Better Ads, e adottate da Google come criterio di filtraggio per il browser Chrome, sono stati Francesco Apicella, co-founder di Evolution Adv, Andrea Ceccoli, Country Manager Italia di Smart, Edoardo Negri, Head of Sales di Instal, e Davide Ingrassia, ‎Sales Director Platform Solution di Adform.

IAB UK is trying to raise standards in the digital advertising space with its Gold Standard certification. Applying for the certification in the ‘support’ category, ad-tech company Sovrn has now been awarded certification for the IAB UK Gold Standard. As such, Sovrn meets the criteria prescribed for the certification: participation in the ads.txt initiative, carrying the JICWEBS’ DTSG certification for brand safety, as well as following the IAB’s ‘LEAN’ principles, and the Coalition for Better Advertising standards.

Display advertising continues to be a significant revenue driver for UK digital publishers as a study reveals publishers’ total revenue grew by 5.6% in the 12 months to December 2017.

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

Watch this webinar recording to gain insight into the “Building better ad experience for users to sustain the free & open web” which encompasses Google’s initiatives to help sustain the ad ecosystem focus on two key areas, being the reduction of demand for ad blocking by busting annoying ads, and addressing existing ad blocker usage through user education and alternative funding choices.

February 15, 2018 -- The Coalition for Better Ads today announced that it has opened enrollment for its Better Ads Experience Program for publishers that wish to certify their compliance with the Better Ads Standards and participate in the Program’s register. The Program represents a significant advancement in the Coalition’s efforts to improve the online ad experience for consumers and promote marketplace adoption of the Standards. Publisher registration is the first of several steps to establish and enhance the Better Ads Experience Program this year.

The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know

Google’s Chrome filter is set to be introduced tomorrow February 15 with many claiming the development will only tighten the online giant’s vice-like grip on the ad-supported internet. However, Google claims this is a misnomer, The Drum listens to its case.

A Step in the Right Direction

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which will live on is the Coalition for Better Ads (CBA)—an independent committee of international online media organizations, advertising trade associations and advertisers with a shared interest in keeping online advertising unobtrusive, benevolent and safe for the end user.