IAB UK is trying to raise standards in the digital advertising space with its Gold Standard certification. Applying for the certification in the ‘support’ category, ad-tech company Sovrn has now been awarded certification for the IAB UK Gold Standard. As such, Sovrn meets the criteria prescribed for the certification: participation in the ads.txt initiative, carrying the JICWEBS’ DTSG certification for brand safety, as well as following the IAB’s ‘LEAN’ principles, and the Coalition for Better Advertising standards.

Andy Evans, CMO, Sovrn

Andy Evans, CMO, Sovrn, tells ExchangeWire, “we are delighted to become the first ad-tech company to achieve certification for the Internet Advertising Bureau’s (IAB) UK Gold Standard in the ‘support’ category, and the fourth company to be verified for the seal. At Sovrn, we are passionate about delivering high-quality inventory from independent publishers, and take initiatives such as this very seriously, which is why we are one of the first companies to be already certified by JICWEBS and the Trustworthy Accountability Group, and now the IAB Gold Standard.”

How does Sovrn provide transparency to their clients? “Through our 25-step verification, more than 99% of sites that apply to join our portfolio are rejected, and constant monitoring keeps our offering clean. As one of the first companies to already be certified by JICWEBS and the Trustworthy Accountability Group, we are thrilled to be one of only four companies currently awarded with the IAB Gold Standard.”