London and New York, UK and US, 2nd May 2018: Sublime Skinz, the leading solution for highimpact
non-intrusive digital advertising, today announced it has joined the Coalition for Better
Ads and will actively support the group’s mission to raise industry standards and improve the
user journey.
The Coalition for Better Ads, formed by leading international trade associations and
companies, leverages consumer insights and cross-industry expertise to develop and
implement new global standards for online advertising. It currently boasts an influential list of
more than 30 members including Unilever, IAB, The Washington Post, and Procter & Gamble,
as well as Google, and Microsoft.
Marc Rouanet, CEO of Sublime Skinz said: “At Sublime Skinz, we’re committed to improving
the user experience and are pleased to be joining an initiative aimed at raising industry
standards. From the very beginning, it has always been an integral focus of Sublime Skinz to
provide ad formats that are non-intrusive; and which also firmly prioritise the user and deliver
performance-based brand experiences that captivate, inspire, and activate audiences. We’re
excited to be part of such an influential group where we can share learnings and work together
to implement change and secure the future of high quality digital advertising.”
The announcement follows an exciting period of growth for Sublime Skinz, as well as recent
accolades, which saw the company ranked 129th on the FT 1000 list of Europe’s fastest
growing companies, 19th place on Deloitte’s Technology Fast 50 in France and 109th on
Deloitte’s Technology Fast 500 EMEA.