---
title: Sublime Skinz joins Industry Leaders Including Google and Microsoft as Part of the Coalition for Better Ads
description: Sublime Skinz joins Industry Leaders Including Google and Microsoft as Part of the Coalition for Better Ads
---

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# News

# Sublime Skinz joins Industry Leaders Including Google and Microsoft as Part of the Coalition for Better Ads

Posted by [Coalition for Better Ads](https://www.betterads.org/news/author/coalition-for-better-ads) on May 2, 2018 8:00:14 AM

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London and New York, UK and US, 2nd May 2018: Sublime Skinz, the leading solution for highimpact  
 non-intrusive digital advertising, today announced it has joined the Coalition for Better  
 Ads and will actively support the group’s mission to raise industry standards and improve the  
 user journey.  
 The Coalition for Better Ads, formed by leading international trade associations and  
 companies, leverages consumer insights and cross-industry expertise to develop and  
 implement new global standards for online advertising. It currently boasts an influential list of  
 more than 30 members including Unilever, IAB, The Washington Post, and Procter & Gamble,  
 as well as Google, and Microsoft.  
 Marc Rouanet, CEO of Sublime Skinz said: “At Sublime Skinz, we’re committed to improving  
 the user experience and are pleased to be joining an initiative aimed at raising industry  
 standards. From the very beginning, it has always been an integral focus of Sublime Skinz to  
 provide ad formats that are non-intrusive; and which also firmly prioritise the user and deliver  
 performance-based brand experiences that captivate, inspire, and activate audiences. We’re  
 excited to be part of such an influential group where we can share learnings and work together  
 to implement change and secure the future of high quality digital advertising.”  
 The announcement follows an exciting period of growth for Sublime Skinz, as well as recent  
 accolades, which saw the company ranked 129th on the FT 1000 list of Europe’s fastest  
 growing companies, 19th place on Deloitte’s Technology Fast 50 in France and 109th on  
 Deloitte’s Technology Fast 500 EMEA.

 Tags: [News](https://www.betterads.org/news/tag/news)

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