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# Press Releases
[ ** ](https://www.betterads.org/press-releases/updated-standards-desktop-mobile-web)
## [Coalition for Better Ads Announces Updates to Better Ads Standards for Desktop and Mobile Web](https://www.betterads.org/press-releases/updated-standards-desktop-mobile-web)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases), [Standards](https://www.betterads.org/press-releases/tag/standards) [January 13, 2026 ](https://www.betterads.org/press-releases/archive/2026/01/13)
WASHINGTON, D.C., January 14, 2025 – The Coalition for Better Ads today announced updates to its Better Ads Standards for desktop and mobile web, identifying two additional desktop web experiences and two mobile web experiences that fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers.
[Details](https://www.betterads.org/press-releases/updated-standards-desktop-mobile-web)
[ ** ](https://www.betterads.org/press-releases/positive-impact-better-ads-certification)
## [Coalition for Better Ads Reveals Positive Impact of Better Ads Certification on Adblock Allowlisting](https://www.betterads.org/press-releases/positive-impact-better-ads-certification)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases), [Certification](https://www.betterads.org/press-releases/tag/certification) [July 19, 2024 ](https://www.betterads.org/press-releases/archive/2024/07/19)
### Testing in Collaboration with VRM Company Admiral Finds Displaying “Better Ads Certified” Badge in Adblock Recovery Messages Increases Conversion Rates by 16% and Recovery Rates by 28% on Average
[Details](https://www.betterads.org/press-releases/positive-impact-better-ads-certification)
[ ** ](https://www.betterads.org/press-releases/cba-new-standard-mobile-apps)
## [Coalition for Better Ads Announces Better Ads Standard for Mobile Apps to Improve Ad Experience for Consumers](https://www.betterads.org/press-releases/cba-new-standard-mobile-apps)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [November 2, 2021 ](https://www.betterads.org/press-releases/archive/2021/11/02)
**WASHINGTON, D.C., November 2, 2021 – ** The Coalition for Better Ads announced today that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for consumers. The ad experiences identified in the Standard are based on the Coalition's extensive research related to mobile apps, which involved more than 45,000 consumers in 7 countries.
[Details](https://www.betterads.org/press-releases/cba-new-standard-mobile-apps)
[ ** ](https://www.betterads.org/press-releases/cba-new-certification-program-digital-ad-experiences)
## [Coalition for Better Ads Launches New Certification Program for Digital Ad Experiences](https://www.betterads.org/press-releases/cba-new-certification-program-digital-ad-experiences)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [May 11, 2021 ](https://www.betterads.org/press-releases/archive/2021/05/11)
### **AdColony, Kargo, Mediavine, and Ogury are First Advertising Sellers with Ad Experiences Certified as Compliant with Better Ads Standards**
**WASHINGTON, D.C., May 11, 2021 – **The Coalition for Better Ads today introduced a new program to review online ad experiences sold in the market to validate their compliance with Better Ads Standards that aim to improve the online ad experience for consumers....
[Details](https://www.betterads.org/press-releases/cba-new-certification-program-digital-ad-experiences)
[ ** ](https://www.betterads.org/press-releases/cba-announces-better-ads-standard-short-form-video)
## [Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online](https://www.betterads.org/press-releases/cba-announces-better-ads-standard-short-form-video)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [February 5, 2020 ](https://www.betterads.org/press-releases/archive/2020/02/05)
**WASHINGTON, D.C., February 5, 2020 – **The Coalition for Better Ads announced today that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts improve the online ad experience for consumers. The Standard will apply to ad experiences that appear in short-from video content that is defined as 8 minutes or less in these online...
[Details](https://www.betterads.org/press-releases/cba-announces-better-ads-standard-short-form-video)
[ ** ](https://www.betterads.org/press-releases/coalition-for-better-ads-welcomes-microsoft-edge-and-naver-corporations-whale-as-browser-partners-in-the-better-ads-experience-program)
## [Coalition for Better Ads Welcomes Microsoft Edge and NAVER Corporation’s Whale as Browser Partners in the Better Ads Experience Program](https://www.betterads.org/press-releases/coalition-for-better-ads-welcomes-microsoft-edge-and-naver-corporations-whale-as-browser-partners-in-the-better-ads-experience-program)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [September 10, 2019 ](https://www.betterads.org/press-releases/archive/2019/09/10)
**WASHINGTON, D.C., September 10, 2019 – **The Coalition for Better Ads announced today agreements with Microsoft and NAVER Corporation to promote compliance with the Better Ads Standards by interested companies and assist with maintaining the integrity of the Coalition’s Program Register of compliant companies. Through their Microsoft Edge and Whale browsers, Microsoft and NAVER will adhere to...
[Details](https://www.betterads.org/press-releases/coalition-for-better-ads-welcomes-microsoft-edge-and-naver-corporations-whale-as-browser-partners-in-the-better-ads-experience-program)
[ ** ](https://www.betterads.org/press-releases/coalition-for-better-ads-to-adopt-better-ads-standards-worldwide-to-improve-consumer-experience-online)
## [Coalition for Better Ads to Adopt Better Ads Standards Worldwide to Improve Consumer Experience Online](https://www.betterads.org/press-releases/coalition-for-better-ads-to-adopt-better-ads-standards-worldwide-to-improve-consumer-experience-online)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [January 9, 2019 ](https://www.betterads.org/press-releases/archive/2019/01/09)
### *Nearly 70K Consumers Agree Most Annoying Ads Are Similar Across Countries and Regions*
WASHINGTON, DC, JANUARY 9, 2019 -- The Coalition for Better Ads announced today that it will expand the [Better Ads Standards](https://www.betterads.org/standards/) for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.
[Details](https://www.betterads.org/press-releases/coalition-for-better-ads-to-adopt-better-ads-standards-worldwide-to-improve-consumer-experience-online)
[ ** ](https://www.betterads.org/press-releases/coalition-for-better-ads-expands-global-operations-to-support-increasing-engagement)
## [Coalition for Better Ads Expands Global Operations to Support Increasing Engagement](https://www.betterads.org/press-releases/coalition-for-better-ads-expands-global-operations-to-support-increasing-engagement)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [July 24, 2018 ](https://www.betterads.org/press-releases/archive/2018/07/24)
*Investment in Additional Personnel and New Dispute Resolution Program Will Service the Coalition’s Growing Membership and Affiliates, Which Currently Span 59 Countries Across 6 Continents*
[Details](https://www.betterads.org/press-releases/coalition-for-better-ads-expands-global-operations-to-support-increasing-engagement)
[ ** ](https://www.betterads.org/press-releases/coalition-for-better-ads-opens-publisher-enrollment-in-better-ads-experience-program)
## [Coalition for Better Ads Opens Publisher Enrollment in Better Ads Experience Program to Drive Further Adoption of its Standards](https://www.betterads.org/press-releases/coalition-for-better-ads-opens-publisher-enrollment-in-better-ads-experience-program)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [February 15, 2018 ](https://www.betterads.org/press-releases/archive/2018/02/15)
February 15, 2018 -- The Coalition for Better Ads today announced that it has opened enrollment for its Better Ads Experience Program for publishers that wish to certify their compliance with the Better Ads Standards and participate in the Program’s register. The Program represents a significant advancement in the Coalition’s efforts to improve the online ad experience for consumers and promote...
[Details](https://www.betterads.org/press-releases/coalition-for-better-ads-opens-publisher-enrollment-in-better-ads-experience-program)
[ ** ](https://www.betterads.org/press-releases/coalition-for-better-ads-releases-initial-better-ads-standards-for-desktop-and-mobile-web)
## [Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe](https://www.betterads.org/press-releases/coalition-for-better-ads-releases-initial-better-ads-standards-for-desktop-and-mobile-web)
[Press Releases](https://www.betterads.org/press-releases/tag/press-releases) [March 22, 2017 ](https://www.betterads.org/press-releases/archive/2017/03/22)
### *Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences*
Washington, DC, Brussels, March 22, 2017 -- The Coalition for Better Ads today released [initial Better Ads Standards](https://www.betterads.org/standards/) for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive [research](https://www.betterads.org/research/) in which...
[Details](https://www.betterads.org/press-releases/coalition-for-better-ads-releases-initial-better-ads-standards-for-desktop-and-mobile-web)
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[**](https://www.betterads.org/press-releases/page/2)
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