Press Releases

Coalition for Better Ads Welcomes Microsoft Edge and NAVER Corporation’s Whale as Browser Partners in the Better Ads Experience Program

WASHINGTON, D.C., September 10, 2019 – The Coalition for Better Ads announced today agreements with Microsoft and NAVER Corporation to promote compliance with the Better Ads Standards by interested companies and assist with maintaining the integrity of the Coalition’s Program Register of compliant companies.  Through their Microsoft Edge and Whale browsers, Microsoft and NAVER will adhere to...

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Coalition for Better Ads to Adopt Better Ads Standards Worldwide to Improve Consumer Experience Online

Nearly 70K Consumers Agree Most Annoying Ads Are Similar Across Countries and Regions

WASHINGTON, DC, JANUARY 9, 2019 -- The Coalition for Better Ads announced today that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

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Coalition for Better Ads Expands Global Operations to Support Increasing Engagement

Investment in Additional Personnel and New Dispute Resolution Program Will Service the Coalition’s Growing Membership and Affiliates, Which Currently Span 59 Countries Across 6 Continents

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Coalition for Better Ads Opens Publisher Enrollment in Better Ads Experience Program to Drive Further Adoption of its Standards

February 15, 2018 -- The Coalition for Better Ads today announced that it has opened enrollment for its Better Ads Experience Program for publishers that wish to certify their compliance with the Better Ads Standards and participate in the Program’s register. The Program represents a significant advancement in the Coalition’s efforts to improve the online ad experience for consumers and...

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Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences

Washington, DC, Brussels, March 22, 2017 -- The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which...

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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

COLOGNE, GERMANY (dmexco) - September 15, 2016 - Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to...

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