---
title: An experimental methodology to measure consumer perceptions of ads in short-form video - Coalition for Better Ads
description: This study evaluates user perceptions of desktop and mobile web ad formats, including newer formats and format combinations not previously tested, to inform the Coalition for Better Ads’ potential updates to its Better Ads Standards.
image: https://www.betterads.org/hubfs/cba-logo-soc.jpg
---

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# Revisiting Consumer Perceptions of Ads in Web Environments

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