---
title: "Ad Experience: Mid-roll ads - Coalition for Better Ads"
description: "Ad Experience: Mid-roll ads - Coalition for Better Ads"
---

[For consumers](https://www.betterads.org/seal)

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**Better Ads Standards** / Short-form video

![short-form-video-midroll-animated](https://www.betterads.org/hubfs/short-form-video-midroll-animated.gif)

# Ad Experience: Mid-roll Ads

A mid-roll ad is a video ad experience that plays in the middle of a selected video, interrupting the content.  Mid-rolls come in many varieties and durations but all were deemed extremely annoying and interruptive by consumers. 

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