News

Die Coalition for better Ads (CBA), die sich die Verbesserung von Digitalwerbung auf die Fahnen geschrieben hat, kooperiert künftig mit Ex-G+J-Manager Oliver von Wersch. Er soll für die Coalition Seminare geben und in Dialog mit führenden Köpfen der Werbeindustrie treten. Außerdem hat die CBA mit dem Advertising Self-Regulatory Council (ASRC) ein Gremium benannt, das Streitigkeiten schlichten soll, die zwischen den Parteien auftreten können. Das ASRC wird vom Council of Better Business Bureaus betrieben, das seit über 50 Jahren Selbstregulierungen der Industrie kontrolliert.

Investment in Additional Personnel and New Dispute Resolution Program Will Service the Coalition’s Growing Membership and Affiliates, Which Currently Span 59 Countries Across 6 Continents

To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people not interacting with a mobile phone. Mobile internet use makes up more than half of all online traffic according to a 2017 survey, and advertisers are responding accordingly by increasing spending on mobile marketing. According to a MarketingLand report, mobile advertising is expected to represent more than 70 per cent of all digital marketing by 2019.

The mobile ad-blocking threat is growing, albeit slowly.

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Undertone, a division of Perion Network Ltd. (NASDAQ: PERI) and a leader in Synchronized Digital Branding, today announced two important steps in its mission to deliver high impact advertising that always can be trusted by advertisers and consumers.

The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers. The document is available at www.wfanet.org/mediacharter.

From Unilever's chief marketing officer Keith Weed telling the industry to “Drain the Swamp!”, via the Cambridge Analytica scandal, to the rise of ad blockers, 2018 has been the year online advertising quality entered every discussion – from publishers and ad tech vendors to agencies, marketers and even consumers.

We’re pleased to announce that we’ve joined the Coalition for Better Ads, an association that sets standards and safeguards for consumer online advertising. At Quotient, we support industry-wide practices that make advertising efficient for marketers and publishers, but that also make media experiences better for consumers. We’re in good company — other members of the Coalition include companies such as Procter & Gamble, Microsoft, Unilever and Google.

The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an initiative to improve the quality of digital advertising, as well as separate CSR schemes including a tie-up with mental health charity Mind.

Digital marketing has too complex a supply chain for any individual player to clear up the multiple issues everyone sees in their backyard, and so it's very encouraging to see the IAB UK's Gold Standard going from strength to strength. It's a combination of approaches to ensure that players are putting their house in order regarding fraud, safety and bad ads.