News

CARLSBAD, Calif., June 6, 2018 /PRNewswire/ -- The Coalition for Better Ads — an international group of leading advertising and digital media trade associations and companies — recently announced that popular publisher platform, Ezoic, would become one of the newest members of the coalition.

First the good news, and then the bad. To be honest, both bits of news are fairly bad. Ad blocking was slightly down in 2017 compared to the year before, according to the Association for Online Publishers (AOP). However, it's still costing the average publisher £630,000 per year, and the overall cost to the entire publishing industry is increasing too.

LOS ANGELES, May 31, 2018 /PRNewswire/ -- AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will contribute to the development and implementation of new Coalition standards that enhance the consumer experience, including any future standards for mobile in-app advertising.

A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire.

The Web is awash with “free” content—but of course we pay a price to view it: We have to negotiate a virtual minefield of ads, perhaps hundreds of them every day. These auto-play videos, rollovers and pop-ups can be a major nuisance, making content a challenge to read and discouraging some people from even trying.

Digital media company Innity has become the first firm in Asia to join both the Coalition for Better Ads as an associate member granted certification by the Trustworthy Accountability Group (TAG) for Certified Inventory Quality Guidelines (IQG) Seal.

London and New York, UK and US, 2nd May 2018: Sublime Skinz, the leading solution for highimpact
non-intrusive digital advertising, today announced it has joined the Coalition for Better
Ads and will actively support the group’s mission to raise industry standards and improve the
user journey.
The Coalition for Better Ads, formed by leading international trade associations and
companies, leverages consumer insights and cross-industry expertise to develop and
implement new global standards for online advertising. It currently boasts an influential list of
more than 30 members including Unilever, IAB, The Washington Post, and Procter & Gamble,
as well as Google, and Microsoft.
Marc Rouanet, CEO of Sublime Skinz said: “At Sublime Skinz, we’re committed to improving
the user experience and are pleased to be joining an initiative aimed at raising industry
standards. From the very beginning, it has always been an integral focus of Sublime Skinz to
provide ad formats that are non-intrusive; and which also firmly prioritise the user and deliver
performance-based brand experiences that captivate, inspire, and activate audiences. We’re
excited to be part of such an influential group where we can share learnings and work together
to implement change and secure the future of high quality digital advertising.”
The announcement follows an exciting period of growth for Sublime Skinz, as well as recent
accolades, which saw the company ranked 129th on the FT 1000 list of Europe’s fastest
growing companies, 19th place on Deloitte’s Technology Fast 50 in France and 109th on
Deloitte’s Technology Fast 500 EMEA.

BOCA RATON, Fla., May 1, 2018 /PRNewswire/ -- Mediavine announced this week that it has joined the Coalition for Better Ads (CBA), a global organization of like-minded trade associations and media companies dedicated to improving consumers' experience with digital advertising.

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads

Die Zeiten von lästig blinkenden Bannern auf semi-professionellen Seiten, wie man sie aus der Anfangsphase des Internets kannte, sind glücklicherweise vorbei. Mit seiner Evolution und der zunehmenden Mobilität wurden aber gleichzeitig unzählige neue Werbeformen möglich. Manche sind pfiffig und unterhaltsam, andere subtil oder eher auffallend – und viele für die meisten Nutzer schlicht nervig. Damit bewirken sie genau das Gegenteil von dem, was sie bewirken sollen.