Standards and Research Committee
The Standards and Research Committee will develop consumer-based, data-driven standards that participants in the advertising and media ecosystem could follow that improve the consumer advertising experience.
The Accountability Committee will establish a program allowing for certification of compliance with the Better Ads Standards.
Communications and Awareness Committee
The Communications and Awareness Committee will raise awareness among consumers and business about the Better Ads Standards and tools that are developed to enhance the consumer advertising experience.
The Technology Committee will evaluate and develop principles to address the use of the Better Ads Standards by browsers and other technologies for assessment and implementation.