The Coalition’s work is driven by Committees of its members who contribute their expertise and industry knowledge.


Standards and Research Committee
The Standards and Research Committee develops consumer-based, data-driven standards that participants in the advertising and media ecosystem could follow that improve the consumer advertising experience.
Communications and Awareness Committee
The Communications and Awareness Committee raises awareness among consumers and business about the Better Ads Standards and tools that are developed to enhance the consumer advertising experience.
Accountability Committee
The Accountability Committee established a program allowing for certification of compliance with the Better Ads Standards.
Technology Committee
The Technology Committee evaluates and develops principles to address the use of the Better Ads Standards by browsers and other technologies for assessment and implementation.