Standards and Research Committee

The Standards and Research Committee will develop consumer-based, data-driven standards that participants in the advertising and media ecosystem could follow that improve the consumer advertising experience.

Accountability Committee

The Accountability Committee will establish a program allowing for certification of compliance with the Better Ads Standards.

Communications and Awareness Committee

The Communications and Awareness Committee will raise awareness among consumers and business about the Better Ads Standards and tools that are developed to enhance the consumer advertising experience.

Technology Committee

The Technology Committee will evaluate and develop principles to address the use of the Better Ads Standards by browsers and other technologies for assessment and implementation.