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Adoption of Better Ads Standards Continues to Grow, Benefitting Consumers and Industry

Posted by Neal Thurman • Sep 30, 2019 2:38:56 PM

I recently returned from the DMEXCO conference in Germany, where the Coalition was first launched just three years ago. The Coalition hosted a presentation for trade associations and companies to provide an update on our work, discuss the broad industry adoption of the Better Ads Standards, and present new data on ad blocking rates and ad...

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Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most...

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Improving the Online Ad Experience for Consumers: Building on a Year of Progress

Coalition Welcomes Axel Springer, Publicis Groupe and Criteo as Newest Members

A year ago eighteen leading international trade associations and online media companies joined forces to improve consumers’ experience with online advertising. Since its launch announcement at dmexco, the Coalition for Better Ads has deployed research, education and expertise to shape a better future for online...

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