Privacy Policy

This Privacy Policy describes the information practices of the Coalition for Better Ads (“Coalition”) through our website,, and any online portal, website or mobile application where this policy is posted (“website”), as well as your participation as a member in the Coalition for Better Ads and the use of the Better Ads Experience Program (collectively, the “Services”).

Information We Collect

When you visit or use our website, or take part in the Services, we may collect the following types of information:

  • Information you voluntarily provide to us, such as your name, email address, job title, logon credentials, and any other contact information you may provide. The Coalition may collect this information, for example, when you contact us through the website or by email, request information or assistance, or take part in the Better Ads Experience Program.
  • Information including, but not limited to, browser type, IP address, operating system, the date and time of a visit, the pages visited on this website, the time spent viewing the website, and return visits to the website. We may collect this information through the use of various technologies, such as cookies and web beacons. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of this website may not work if you refuse cookies.
  • As you and others browse our website, we may also collect aggregated information.
  • Information about ad formats and consumer experiences that you provide to us.
  • Information about your website domains and approximate annual digital advertising revenues that you provide to us.


We use cookies and similar technologies to distinguish you from other users of our Site, understand usage of our Site, and the effectiveness of our communications with you.

These types of cookies we use include:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site. This helps us to provide you with a good experience when you browse our Site.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works. For example, we use Google Analytics (cookie _ga) as part of these functions. Please click here to learn more about this service and how to opt out of data collection by Google Analytics.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.

Use of Information

The Coalition may use the information we collect for purposes such as:

  • To respond to your inquiries and requests;
  • To operate our website and Services and to improve your experience, except that the Coalition does not conduct automated decision-making;
  • To carry out our obligations arising from any contracts entered into between you and us;
  • To provide you with information about Services we feel may interest you and to notify you about changes to the Service;
  • To analyze how our website and Services are used;
  • To identify or remediate possible security threats;
    To conduct research; and
  • For our own internal operations.

Analytics & Research Services

The Coalition may use analytics and research services to better understand how visitors interact with our website. These services provide us, among other data, with information about visitors to our website, including but not limited to data on where visitors came from, what actions they took on our website, and where visitors went when they left our website. The Coalition may use this information to improve your experience when you visit our website.

Sharing Information with Third Parties

The Coalition may share the information we collect:

  • With our service providers, partners, suppliers and sub-contractors (e.g., web hosting companies, polling services, and billing providers) for the performance of any contract we enter into with them or you;
  • With associations and working groups for research purposes;
  • As part of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Coalition’s assets;
  • Pursuant to a subpoena, court order, or other legal or government process or inquiry;
  • To investigate, respond to, or resolve problems or inquiries (including law enforcement requests) or to protect, enforce or defend our rights, assets and/or interests;
  • To prevent or respond to a violation of any law or regulation.

Interest-Based Advertising

We may allow third parties, such as social networking websites, to collect information on our website. These companies may use tracking technologies, including cookies and web beacons, to collect information about users of our website, and across other websites overtime, in order to analyze, report on, or customize advertising on our website or on other websites. These third parties may use this data to deliver you more relevant advertising across the Internet and on your mobile devices, this practice is called interest-based advertising. They may also use this information to associate various browsers and devices together for the purpose of interest-based advertising and other purposes like analytics. To learn more about this activity, and opt-out of this type of advertising from companies that participate in the Digital Advertising Alliance (“DAA”), you can visit Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You may still see advertising across other websites, but that advertising may be less relevant to your interests. If you use a different browser or device, clear your cookies, or reset your advertising ID, you may need to opt-out again.

Links to Third Party Sites

We may offer links to third party websites that the Coalition does not control and that maintain their own privacy policies. You should review the privacy policies and terms of use of all third party websites that you access.


From time to time, we may update this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed.

International Visitors

This section applies to those that visit our website or use our Services from the European Economic Area (EEA) or Switzerland.

Lawful Basis of Processing. We process your information when it is in our legitimate interests to do so and when these interests are not overridden by your rights. For example, we might process data for: registering you with the Coalition; providing you updates on Coalition activities; billing your organization; sharing data with service providers to carry out our contracts, such as to host the website, send emails and invoices, and carry out voting mechanisms; ensuring network and information security; reporting criminal acts or threats to public security; direct marketing; establishing legally binding agreements with third parties; and taking internal measures to improve website and Services functionality and to analyze website usage and member activities. We also will process your information to carry out our contracts with you; based on your consent; and as necessary to abide by law. To the extent that processing is based on consent, you have the right to withdraw consent at any time (see the Data Rights section of this policy). We also may process your data when it is necessary to protect your vital interests or the vital interest of another person or if processing is necessary for the performance of a task carried out in the public interest as governed by law.

Your Rights Over Your Personal Data. We will assist you if you choose to exercise any of your rights over your personal data as defined by the General Data Protection Regulation, including:

  • Withdrawing your previously granted consent; however, this will not invalidate any previously consented processing
  • Providing confirmation as to whether or not personal data is being processed and access to personal data that we hold or process
  • Correction of any personal data that is incorrect
  • Erasure of any personal data that we process in certain circumstances
  • Restrict processing of your personal data in certain circumstances
  • Asking us to provide you or another company you nominate with certain aspects of your personal data, often referred to as ‘the right to portability’
  • The ability to object to any processing of personal data where we are processing the data for our legitimate interests
  • As applicable, the ability to contest a decision made entirely by automated processing, to express your point of view and to request that a human review the decision

For more information on these rights please contact us. We do not use automatic decision-making or engage in profiling.

Retention. We retain your data only as long as we have a legitimate purpose to retain such data based on your use of the website and Services and for our record-keeping needs, or as otherwise required by applicable law.

Contact Us

If you have questions about this Privacy Policy, please contact us. You also have the right to lodge a complaint with the Data Protection Authority in your country of residence.

Effective Date: May 25, 2018