Ad Experience: Auto-playing Video Ads with Sound
Auto-playing video ads play sound without any user interaction.
These experiences are especially disruptive to users, as they catch the readers off guard, and often compel them to quickly close the window or tab in order to stop the sound. Ads that require a click to activate sound did not fall beneath the initial Better Ads Standard.
The Better Ads Methodology has not yet tested video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself.
Included ad experiences tested: Auto-playing in-line video with sound