Initial Better Ads Standards / Desktop Web

 

Ad Experience: Large Sticky Ads

Large Sticky Ads stick to the edge of a page, regardless of a user’s efforts to scroll. As the user browses the page, this static, immobile sticky ad takes up more than 30% of the screen’s real estate.

A Large Sticky Ad has an impeding effect by continuing to obstruct a portion of the page view regardless of where the user moves on the page.

Included ad experiences tested: Sticky 970×250 ad on the bottom, Sticky 580×400 ad on the bottom