---
title: "Ad Experience: Large Sticky Ads [Desktop] - Coalition for Better Ads"
description: "Ad Experience: Large Sticky Ads [Desktop] - Coalition for Better Ads"
---

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**Better Ads Standards** / Desktop Web

![Large Sticky Ads](https://www.betterads.org/hubfs/Copy-of-13_Large-Sticky-Ad-Desktop.gif)

# Ad Experience: Large Sticky Ads

Large Sticky Ads stick to the bottom edge of a page, regardless of a user’s efforts to scroll. As the user browses the page, this static, immobile sticky ad takes up more than 30% of the screen’s real estate.

A Large Sticky Ad has an impeding effect by continuing to obstruct a portion of the page view regardless of where the user moves on the page.

 

Last revised: Feb. 16, 2018

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