Better Ads Standards / Mobile App


Ad Experience: Interruptive interstitials

An interruptive interstitial ad is an ad that shows up when unexpected by users, typically after users have chosen to do something else.
Full screen interstitial image ads that appear during game play at the beginning of a level or during the beginning of a content segment are disruptive to users, as users expect to begin game play or engage in content and are surprised to see an ad appear.

Interstitials at the end of the game play or at the end of content segment, or after a score screen, or static interstitials when opening an app did not fall beneath the Better Ads Standard for Mobile Apps.

Included ad experiences tested: Interstitial During Game Play / Content Segment