Better Ads Standards / Mobile App


Ad Experience: Interruptive video interstitials

An interruptive video interstitial ad is an ad that shows up when unexpected by users, typically after users have chosen to do something else.

Full screen interstitial video ads that appear during game play at the beginning of a level or during the beginning of a content segment are disruptive to users, as users expect to begin game play or engage in content and are surprised to see an ad appear.

Video interstitials at the end of the game play or at the end of content segment, or after a score screen did not fall beneath the Better Ads Standard for Mobile Apps.

Included ad experiences tested: Video Interstitial During Game Play / Content Segment 5s Dismiss