---
title: "Ad Experience: Non-skippable video interruptive interstitials - Mobile Apps"
description: "Ad Experience: Non-skippable video interruptive interstitials - Mobile Apps"
---

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**Better Ads Standards** / Mobile App

![Interruptive_No_Skip](https://www.betterads.org/hubfs/Interruptive_No_Skip.gif)

# Ad Experience: Non-skippable video interruptive interstitials

A non-skippable interruptive video interstitial ad is a full screen video ad that appears at an unexpected point in game play or the content segment when users have chosen to do something else or are already engaged in doing something else and cannot be skipped or dismissed.

Non-skippable video interstitials after the score screen did not fall beneath the Better Ads Standard for Mobile Apps.

Included ad experiences tested:

- 15s Video Interstitial Pre-Game / Pre-Content No Skip
- 15s Video Interstitial During Game Play / Content Segment No Skip
- 15s Video Interstitial At End Of Game Play / Content Segment No Skip
- Video Interstitial At End of Game Play / Content Segment No Skip

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