Initial Better Ads Standards / Mobile Web

 

Ad Experience: Auto-playing Video Ads with Sound

Auto-playing video ads with sound automatically play with sound, without any user interaction.

This ad experience is especially disruptive because it catches the reader off guard and often compels them to quickly close the window or tab in order to stop the sound — especially if they are on their mobile device and in a public place, where such noise can be a public nuisance and personal embarrassment.

Ads that require a click to activate sound did not fall beneath the initial Better Ads Standard.

The Better Ads Methodology has not yet tested video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself.

Included ad experiences tested: Auto-playing in-line video with sound