---
title: "Ad Experience: Flashing Animated Ads [Mobile] - Coalition for Better Ads"
description: "Ad Experience: Flashing Animated Ads [Mobile] - Coalition for Better Ads"
---

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**Better Ads Standards** / Mobile Web

![Flashing Animated Ads](https://www.betterads.org/hubfs/Copy-of-7_Flashing-Animated-Mobile.gif)

# Ad Experience: Flashing Animated Ads

Ads that animate and “flash” with rapidly changing background, text or colors are highly aggravating for consumers, and serve to create a severe distraction for them as they attempt to read the content on a given page.

Animations that do not “flash” did not fall beneath the Better Ads Standard.

 

Last revised: Feb. 16, 2018

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