Better Ads Standards / Mobile Web

Flashing Animated Ads

Ad Experience: Flashing Animated Ads

Ads that animate and “flash” with rapidly changing background, text or colors are highly aggravating for consumers, and serve to create a severe distraction for them as they attempt to read the content on a given page.

Animations that do not “flash” did not fall beneath the Better Ads Standard.


Last revised: Feb. 16, 2018