Initial Better Ads Standards / Mobile Web

 

Ad Experience: Postitial Ads with Countdown

Postitial ads with countdown timers appear after the user follows a link. These ads force the user to wait a number of seconds before they can dismiss the ad, or for the ad to close or redirect them to another page.

These ads frustrate users by breaking the flow of content in a manner that can prove distracting — if a user is trying to navigate from one page to another, only to be delayed by this ad, they might abandon the page entirely.

Postitial ads with countdowns that can be dismissed immediately did not fall beneath the initial Better Ads Standard.