Better Ads Standards / Mobile Web

Mobile - Inline to Sticky Video

Ad Experience: Sticky, Pop-Out Video Ads

Autoplaying video ad that appears initially as an inline ad. Once the inline video player is fully out of view, the ad moves to the bottom of the viewport and scrolls down with the user. In doing so, it obstructs the content.

Video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself are not included in the measurement.

Included ad experiences tested: Dismissible sticky, pop-out in-line video ads; Nondismissible sticky, pop-out in-line video ads.