Better Ads Standards / Short-form video


Ad Experience: Long Pre-roll Ads That Can't Be Skipped

A pre-roll ad is a video ad experience that plays before the video content. Pre-roll ad experiences that include one or more ads that have a combined view length that is over 31 seconds and that do not allow the user to skip past them within the first 6 seconds are deemed intrusive to the experience by many consumers and lead directly to ad avoidance tactics.