---
title: "Ad Experience: Long pre-roll ads that can't be skipped - Coalition for Better Ads"
description: "Ad Experience: Long pre-roll ads that can't be skipped - Coalition for Better Ads"
---

[For consumers](https://www.betterads.org/seal)

[![Coalition for Better Ads](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/logo.png)](https://www.betterads.org/)

<https://www.facebook.com/CoalitionforBetterAds/> <https://twitter.com/ForBetterAds>

[![Coalition for Better Ads](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/logo.png)](https://www.betterads.org/)

<https://www.facebook.com/CoalitionforBetterAds/> <https://twitter.com/ForBetterAds>

**Better Ads Standards** / Short-form video

![short-form-video-long-preroll-animated](https://www.betterads.org/hubfs/short-form-video-long-preroll-animated.gif)

# Ad Experience: Long Pre-roll Ads That Can't Be Skipped

A pre-roll ad is a video ad experience that plays before the video content. Pre-roll ad experiences that include one or more ads that have a combined view length that is over 31 seconds and that do not allow the user to skip past them within the first 6 seconds are deemed intrusive to the experience by many consumers and lead directly to ad avoidance tactics.

##### Contact Coalition for Better Ads

To get in touch, please [contact us](https://www.betterads.org/contact/).

<https://www.facebook.com/CoalitionforBetterAds/> <https://twitter.com/ForBetterAds>

##### About Coalition for Better Ads

Learn more [about us](https://www.betterads.org/about/).

Read our [privacy policy](https://www.betterads.org/privacy/).

View our [sitemap](https://www.betterads.org/sitemap/).

![Coalition for Better Ads](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/footer-logo.png) [![SSL Certificate](https://www.betterads.org/hubfs/Better_Ads_August2018/Images/secure.png)](https://ssl.comodo.com/)

© 2022 Coalition for Better Ads. All rights reserved.