The world’s biggest advertisers and media owners have united for the first to form what is described as a ‘coalition for better ads’ at a time when scepticism over the efficacy of digital media is rife. Procter & Gamble, Unilever, Google and Facebook are among the group’s founding members, alongside trade bodies such as the…
Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste (NYSE: PG) joined with Google, rival consumer products company Unilever, advertising trade associations and others to create the coalition. “We…
