In this guest post, Digital Amplification & Trading Director for Ikon Communications, Dru Nho, puts his heart on his sleeve about the ongoing issue of ad-blocking, talks about why “online ads suck” and what this means for advertisers moving forward What’s the news? Ad-Blocking. That’s the news. I get it. You don’t care. Viewability is hot right…
The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further. Marketers are taking the quality of their digital ads more seriously than ever, but whether a few tweaks will be enough to rebuild consumer confidence and position the industry for a…
