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Study: 6 desktop, 12 mobile web ad experiences should be retired

Dive Brief: The Coalition for Better Ads asked more than 25,000 consumers to rank 104 ad experiences so it could identify user experience factors that are most highly correlated with the propensity to adopt ad blocking tech, per a press release. The results show six desktop and 12 mobile ad experiences that fall beneath the…

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IAB Australia joins international Coalition for Better Ads

The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to create local guidelines for online advertising. The international group, which launched last September, brings together trade bodies, publishers, technology companies, advertising and media agencies, and consumer brands such as Unilever and...

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