How Google’s Chrome Filtering will operate and how publishers can avoid its adblocking hatchet

Google’s Chrome filter is set to be introduced tomorrow February 15 with many claiming the development will only tighten the online giant’s vice-like grip on the ad-supported internet. However, Google claims this is a misnomer, The Drum listens to its case. According to W3Counter, Google’s web browser Chrome commands a 58.4% market share as of…


A Better Ad Experience on Google Chrome – Coming February 15th

A Step in the Right Direction Soon you may notice a slightly different advertising experience if you use Google’s Chrome browser as it begins to implement the Better Ads Standards starting February 15th. In 2016 DMA joined with an international group of trade associations and companies to form the Coalition for Better Ads with the…