The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an initiative to improve the quality of digital advertising, as well as separate CSR schemes including a tie-up with mental health charity Mind.
Digital marketing has too complex a supply chain for any individual player to clear up the multiple issues everyone sees in their backyard, and so it's very encouraging to see the IAB UK's Gold Standard going from strength to strength. It's a combination of approaches to ensure that players are putting their house in order regarding fraud, safety and bad ads.
