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CBA to adopt Better Ads Standards worldwide for improved consumer experience online

Nearly 70K consumers agree most annoying ads are similar across countries and regions

The Coalition for Better Ads (CBA) has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

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Digital advertising to follow new rules in Latin America

Padrões da Coalition for Better Ads, que tem como objetivo melhor a experiência dos consumidores, passa a ser adotada em países como Brasil, Chile e Argentina

O Coalition for Better Ads (CBA), convenção anual que se propõe a melhorar a qualidade da publicidade digital, anunciou na quarta-feira, 9, a expansão de seus padrões de anúncios para a América Latina, além de Ásia e Pacífico. Eles já...

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Coalition for Better Ads becomes truly global

Today, the Coalition for Better Ads (CBA) announced that the scope of the  Better Ads Standards  for desktop and mobile web would be extended to all countries and regions of the world. Up to now, the program had focused on Europe and Northern America. The decision to make the Standards global results from extensive research involving more than 66,000 consumers and showing that consumers’...
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Better advertising online - global standards now

Coalition for Better Ads on julkaissut globaalit ohjeet paremman verkkomainonnan tekemiseen

Adblockerit eli mainosten esto-ohjelmat löytyvät yhä useamman kuluttajan koneelta. Pääasiallisena syynä ilmiöön ovat kuluttajia verkossa ja mobiilikäytössä ärsyttävät mainosmuodot. Yleistyvä mainosten esto kostautuu lopulta myös tavallisille verkon käyttäjille, koska mainonnalla rahoitetaan mm. isojen,...

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Advertising Coalition Extends Standards for Better Mobile and Desktop Ads Globally

The Coalition for Better Ads – which includes members such as Google, Facebook, Unilever, P&G, and the IAB – is expanding its mobile and desktop advertising standards to all countries and regions around the world.

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