IAB UK Launches “IAB Gold Standard” to Clean Up Online Advertising

IAB UK Launches “IAB Gold Standard” to Clean Up Online Advertising

Posted by Sample HubSpot User on Oct 18, 2017 8:00:00 AM
Sample HubSpot User

n an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising…

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