The Google Chrome Adblocker is LIVE: Here’s Everything You Need to Know What if every one of Google’s billion plus users of its market leading Chrome web browser had an adblocker? Now they do. As of February 15th, this scenario becomes a reality that needs to be understood and addressed by the world’s digital publishers…

Google’s Chrome filter is set to be introduced tomorrow February 15 with many claiming the development will only tighten the online giant’s vice-like grip on the ad-supported internet. However, Google claims this is a misnomer, The Drum listens to its case. According to W3Counter, Google’s web browser Chrome commands a 58.4% market share as of…

A Step in the Right Direction Soon you may notice a slightly different advertising experience if you use Google’s Chrome browser as it begins to implement the Better Ads Standards starting February 15th. In 2016 DMA joined with an international group of trade associations and companies to form the Coalition for Better Ads with the…

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which will live on is the Coalition for Better Ads (CBA)—an independent committee of international online media organizations, advertising trade associations and advertisers with…

Google Chrome Ad Filter: JustPremium Units Will Remain Fully Viewable, JustPremium’s Ads Will Not Be Filtered by Google Chrome’s Update In the near future, the Google Chrome browser will begin blocking by default any annoying ads that it deems disruptive to the user experience. Specifically, Chrome will stop showing ads that do not comply with…

A partir de enero de 2018, Coalition for Better Ads iniciará su “Better Ads Experience Program”, una iniciativa para mejorar la experiencia online del usuario. Tal lo anunciado el pasado 18 de diciembre, la organización Coalition for Better Ads, de la cual la Cámara Argentina de Anunciantes forma parte, iniciará en enero del 2018 su…

I am not usually one for nostalgia at the end of a year, or for making predictions. However, when a year has such a clear character, it’s worth breaking a rule with the final London Blog of 2017. The year we’ve just lived through has been a very interesting one, to say the very least. Donald…

The Coalition for Better Ads will begin rollout of a voluntary Better Ads Experience Program to improve the online ad experience for consumers and promote marketplace adoption of the Better Ads Standards. The Data & Marketing Association is a founding member of the Coalition and is proud to support this initiative. It’s imperative for marketers…

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards.  Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that…

n an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising…