Press Releases

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

WASHINGTON, D.C., February 5, 2020 – The Coalition for Better Ads announced today that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts improve the online ad experience for consumers. The Standard will apply to ad experiences that appear in short-from video content that is defined as 8 minutes or less in these online...