Press Releases

Coalition for Better Ads Announces Better Ads Standard for Mobile Apps to Improve Ad Experience for Consumers

WASHINGTON, D.C., November 2, 2021 – The Coalition for Better Ads announced today that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for consumers. The ad experiences identified in the Standard are based on the Coalition's extensive research related to mobile apps, which involved more than 45,000 consumers in 7 countries.