Adoption of Better Ads Standards Continues to Grow, Benefitting Consumers and Industry

Posted byNeal Thurman • Sep 30, 2019 2:38:56 PM

I recently returned from the DMEXCO conference in Germany, where the Coalition was first launched just three years ago. The Coalition hosted a presentation for trade associations and companies to provide an update on our work, discuss the broad industry adoption of the Better Ads Standards, and present new data on ad blocking rates and ad blocker...