Category Archives: Standards

CBA Update June 2022

The Coalition for Better Ads continues to work with its global membership to improve the online ad experience for consumers. In recent months, we have expanded the reach of our Better Ads Standards to new environments. We continue to partner with our members to encourage adoption of the Standards throughout the supply chain and to develop new ways to realize their benefits. Below is an update on...


Adoption of Better Ads Standards Continues to Grow, Benefitting Consumers and Industry

Posted byNeal Thurman • Sep 30, 2019 2:38:56 PM

I recently returned from the DMEXCO conference in Germany, where the Coalition was first launched just three years ago. The Coalition hosted a presentation for trade associations and companies to provide an update on our work, discuss the broad industry adoption of the Better Ads Standards, and present new data on ad blocking rates and ad blocker...