On the ad-supported internet, there is an implied social contract between digital publishers and site visitors. In return for free or inexpensive content, visitors see advertising that supports the publisher’s ability to provide such content. This is not a new social contract. Newspapers, magazines, radio, and television all preceded the internet and other digital experiences in having similar...
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The care publishers take in the number and type of digital ads they include on their sites has never been more important. Successfully operating an ad-supported digital property requires publishers to attract and cultivate relationships with consumers and then monetize their visits with advertisers. Some consumers and advertisers have indicated that they are not entirely satisfied with this...
If your business lost 20%+ of its inventory, you’d pay attention, right? It would probably be your biggest priority until you’d identified a solution that solved most, if not all, of the cause of that revenue drain.
Consumer opinion is at the core of everything the Coalition for Better Ads does. It had been a while since we re-baselined our understanding of consumer opinion on digital ad experiences. So in 2023 we fielded quantitative and qualitative studies to understand:
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most...
Coalition Welcomes Axel Springer, Publicis Groupe and Criteo as Newest Members
A year ago eighteen leading international trade associations and online media companies joined forces to improve consumers’ experience with online advertising. Since its launch announcement at dmexco, the Coalition for Better Ads has deployed research, education and expertise to shape a better future for online...
