Category Archives: Blog

2023 Year in Review

Consumer opinion is at the core of everything the Coalition for Better Ads does. It had been a while since we re-baselined our understanding of consumer opinion on digital ad experiences. So in 2023 we fielded quantitative and qualitative studies to understand:


CBA Update June 2022

The Coalition for Better Ads continues to work with its global membership to improve the online ad experience for consumers. In recent months, we have expanded the reach of our Better Ads Standards to new environments. We continue to partner with our members to encourage adoption of the Standards throughout the supply chain and to develop new ways to realize their benefits. Below is an update on...


CBA Update August 2020

This spring and summer the Coalition for Better Ads has continued to pursue its mission and I wanted to take the opportunity to provide a few of the highlights since our last update:


Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most...


Improving the Online Ad Experience for Consumers: Building on a Year of Progress

Coalition Welcomes Axel Springer, Publicis Groupe and Criteo as Newest Members

A year ago eighteen leading international trade associations and online media companies joined forces to improve consumers’ experience with online advertising. Since its launch announcement at dmexco, the Coalition for Better Ads has deployed research, education and expertise to shape a better future for online...