Consumer opinion is at the core of everything the Coalition for Better Ads does. It had been a while since we re-baselined our understanding of consumer opinion on digital ad experiences. So in 2023 we fielded quantitative and qualitative studies to understand:
The Coalition for Better Ads continues to work with its global membership to improve the online ad experience for consumers. In recent months, we have expanded the reach of our Better Ads Standards to new environments. We continue to partner with our members to encourage adoption of the Standards throughout the supply chain and to develop new ways to realize their benefits. Below is an update on...
This spring and summer the Coalition for Better Ads has continued to pursue its mission and I wanted to take the opportunity to provide a few of the highlights since our last update:
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most...
Coalition Welcomes Axel Springer, Publicis Groupe and Criteo as Newest Members
A year ago eighteen leading international trade associations and online media companies joined forces to improve consumers’ experience with online advertising. Since its launch announcement at dmexco, the Coalition for Better Ads has deployed research, education and expertise to shape a better future for online...
