The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable content, services and applications at little or no cost to consumers. However, much of this growth has taken place without enough attention to user experience. Consumers have become increasingly frustrated with…
The latest IAB UK adblocking Consumer Usage and Attitudes Report shows approximately one fifth of online adults are actively using adblocking software in the UK. Whilst desktop and laptop adoption rates hold steady, the PageFair AdBlocking Goes Mobile Report indicates the next challenge will come from mobile web and in app adblocking. The assumption that adblocking is…
Over the past few years, as consumers have grown more resistant to online ads, marketers have upped the ante with ever-more annoying ad units. This year marked an inflection point in which consumers pushed back — and the industry had to listen. In part, ad blockers have enabled consumers. About 32% of web users —…
Dive Brief: The Wall Street Journal reports ad blocking appears to be on the decline in Germany, a sign that use of the technology may also slow in the U.S. soon. The Journal points to data from the German digital media trade group Bundesverband Digitale Wirtschaft, which show ads were blocked on 19.1% of German…
In this guest post, Digital Amplification & Trading Director for Ikon Communications, Dru Nho, puts his heart on his sleeve about the ongoing issue of ad-blocking, talks about why “online ads suck” and what this means for advertisers moving forward What’s the news? Ad-Blocking. That’s the news. I get it. You don’t care. Viewability is hot right…
The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further. Marketers are taking the quality of their digital ads more seriously than ever, but whether a few tweaks will be enough to rebuild consumer confidence and position the industry for a…
Ad blocking has become a serious obstacle for digital advertising, and advertisers, agencies, advertising technology companies and publishers have come together to form the Coalition for Better Ads to create global digital advertising standards in the hope of countering ads that frustrate consumers. The coalition – which major brands like Google, Unilever and Procter &…
Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. The Coalition for Better Ads launched at the Dmexco conference in Cologne last week, promising to create and implement standards guiding how ads are delivered…
The backlash from consumers over unwanted ads has forced the industry to unite behind a common effort. From publishers, ad tech companies, agencies and advertisers, when consumers have undesirable or negative experiences with online ads, these are the organisations that are impacted. As a result, in order to try and tackle the need for and…
The world’s biggest advertisers and media owners have united for the first to form what is described as a ‘coalition for better ads’ at a time when scepticism over the efficacy of digital media is rife. Procter & Gamble, Unilever, Google and Facebook are among the group’s founding members, alongside trade bodies such as the…
