Google Chrome Ad Filter: JustPremium Units Will Remain Fully Viewable, JustPremium’s Ads Will Not Be Filtered by Google Chrome’s Update In the near future, the Google Chrome browser will begin blocking by default any annoying ads that it deems disruptive to the user experience. Specifically, Chrome will stop showing ads that do not comply with…
A partir de enero de 2018, Coalition for Better Ads iniciará su “Better Ads Experience Program”, una iniciativa para mejorar la experiencia online del usuario. Tal lo anunciado el pasado 18 de diciembre, la organización Coalition for Better Ads, de la cual la Cámara Argentina de Anunciantes forma parte, iniciará en enero del 2018 su…
I am not usually one for nostalgia at the end of a year, or for making predictions. However, when a year has such a clear character, it’s worth breaking a rule with the final London Blog of 2017. The year we’ve just lived through has been a very interesting one, to say the very least. Donald…
The Coalition for Better Ads will begin rollout of a voluntary Better Ads Experience Program to improve the online ad experience for consumers and promote marketplace adoption of the Better Ads Standards. The Data & Marketing Association is a founding member of the Coalition and is proud to support this initiative. It’s imperative for marketers…
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards. Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that…
n an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising…
If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK. Just a day after its figures, with PwC, showed that the humble…
At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers. Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments..…
Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease consumer frustration. “At Microsoft, we believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers,” Rik…
The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000…
