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Parempia verkkomainoksia – Coalition for Better Ads

Coalition for Better Ads loi standardit paremmalle verkkomainonnalle Mainonta rahoittaa mediaa ja monenlaista sisältöä kokonaan tai osittain. Verkkomainonta mahdollistaa myös sosiaalisen median palveluja. Kuluttajat ovat kuitenkin usein turhautuneita verkkomainoksiin, jotka häiritsevät heidän käyttökokemustaan – keskeyttävät tai hidastavat selailua. Myös mainonnanesto-ohjelmien käyttö lisääntyy....

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L’IAB France soutient les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente

Dévoilés le 21 mars (voir archive), les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente sont soutenues par l’IAB France. «Cette démarche est particulièrement pertinente dans la mesure où c’est la première fois que des recommandations ne sont pas uniquement issues de réflexions de l’industrie, mais élaborées sur des tests approfondis…

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Auto-play video and pop-ups named among the most ‘annoying’ ad formats

The report by the Coalition For Better Ads, which includes members such as Procter & Gamble, Google, Facebook, the World Federation of Advertisers and the IAB, is hoping to eradicate annoying ad formats. The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for…

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Digital Marketing Can No Longer Hit ‘Snooze’ On This ‘Wake-Up Call’

It has been a turbulent week in mainstream news as well as in digital marketing. Amid all the Google bashing that was the backdrop to this year’s Advertising Week in London, however, it might have been easy to have missed the wake-up call the industry was given. It came in the form of Coalition for…

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Coalition for Better Ads Publishes New Standards

The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them…

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Study: 6 desktop, 12 mobile web ad experiences should be retired

Dive Brief: The Coalition for Better Ads asked more than 25,000 consumers to rank 104 ad experiences so it could identify user experience factors that are most highly correlated with the propensity to adopt ad blocking tech, per a press release. The results show six desktop and 12 mobile ad experiences that fall beneath the…

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IAB Australia joins international Coalition for Better Ads

The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to create local guidelines for online advertising. The international group, which launched last September, brings together trade bodies, publishers, technology companies, advertising and media agencies, and consumer brands such as Unilever and Procter &…

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Das sind die nervigsten Werbeformate für Desktop und Mobile

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, präsentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verbände zur “Coalition for Better Ads” zusammen. Zum Verbund gehören Vermarkter wie…

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P&G-backed group targets annoying ads

The Coalition for Better Ads, which was founded last year by Procter & Gamble Co. and other major players in the industry, today recommended standards aimed at curbing pop-ups and other forms of internet advertising that annoy people using desktop or mobile computers. The Cincinnati-based maker of products such as Pampers diapers (NYSE: PG) is…

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Companies back new online advertising standards

A coalition of ad buyers and sellers including Google and Facebook, as well over 80 trade associations from all over the world has published a new set of better ads standards for desktop and mobile web that it says reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads said…

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